Travel Podcast: giving a voice to the territory
Every place has a story that deserves to be told. With Loquis, cultural, tourism and local heritage becomes a geolocated podcast channel that reaches both visitors and locals.
What is Travel Podcast?
Loquis Travel Podcast is the solution designed for local authorities, institutions and companies that want to offer their audience a new, immediate way to discover the territory.
With Loquis, you can create a tailor-made multilingual podcast channel that tells the story of a place: its history, traditions and the communities that live there. Geolocated on a map, the content is easy to listen to via app and web app while exploring, adding meaning to the experience, step by step.
How it works
We build with you a high-quality, customized, geolocated podcast channel designed to showcase cultural, tourism and local heritage through a coherent narrative: the right voice and a tone aligned with your audience and your goals.
Production
We tell what makes the territory unique.
With Loquis Factory, our production hub, we turn local content into a solid, recognizable project. We take care of: research and scriptwriting, involving podcasters, talent and locals, translation and voice-over in 7 languages, recording, editing and sound design.
Publication
We make the listening experience immediate on the territory
Once ready, the channel is published on Loquis and can be easily integrated into your digital touchpoints or on third-party platforms via interactive widgets. It can also be featured within partner portals, such as the Italian Ministry of Tourism portal Italia.it.
Promotion
We share the story we have created together
To increase your channel’s visibility, Loquis uses targeted communication tools such as audio spots, newsletters, social sharing, media relations, and push and proximity notifications.
The strenghts
When people listen while they are experiencing a place, the message is stronger. What makes a Travel Podcast effective:
Customization
Every channel is tailor-made: identity, tone of voice, themes and narrative rhythm are defined together to best reflect a territory, organization or community.
Geolocation and accessibility
Content is geolocated and can be accessed via QR codes, app or web, and can be triggered automatically while visitors are on the move.
Visbility and engagement
The channel can be promoted through a range of communication activities both on-site and online, including audio spots, push and geolocated notifications, social campaigns and media relations.
Measurable results
Track listens, interactions and the reach of your presence on the ground. Identify the most effective content, fine-tune your commercial strategies and improve the experience you offer.
Who it is for
We work with those who want to give a voice to the heritage of the territories they serve.
A Branded Channel is for those who want to tell and promote their territory by highlighting what makes it unique. It’s ideal for:
Public bodies and institutions
Tourism consortia
Private companies
Some of our clients
Telling the story of a territory means creating a bond: giving places a voice so people can feel them, understand them and remember them.
There is a profound difference between showing and telling. In a world that constantly demands visual attention—often pinning our eyes to screens—we choose a different path: listening.
Travel Podcast are designed to give people the freedom to look around while listening to the stories of the places they are moving through. While text, video and images often ask us to stop and isolate ourselves, the voice walks alongside the listener. Audio doesn’t take time away from the experience—it enriches it.
Branded Channel: the voice that frees your gaze
There is a profound difference between showing and telling. In a world that constantly demands visual attention—often pinning our eyes to screens—we choose a different path: listening.
Branded Channels are designed to give people the freedom to look around while listening to the stories of the places they are moving through. While text, video and images often ask us to stop and isolate ourselves, the voice walks alongside the listener. Audio doesn’t take time away from the experience—it enriches it.